Reality Tours and Travel, the company operating slum tours in Dharavi, India has won the Responsible Tourism Awards 2012. The company is awarded the prize on the basis of their educational Dharavi Slum Tours that is said to make it possible for tourists to tour a slum in India in a responsible way.
The Awards Judges said: “We were really impressed by this fully integrated approach to realising the social purpose of using tourism to raise awareness of the reality of slum life, good and bad, and to raise money from its business and its customers to assist the community in Dharavi to develop. It has developed a form of Respon
sible Tourism that deserves to be adapted and replicated elsewhere; for this reason, as well as its own substantial achievements, we have selected Reality Tours and Travel as the 2012 Overall Winner of the Virgin Holidays Responsible Tourism Awards.”